Kelley Coughlan's Unforgettable Shark Tank Pitch: All The Details

Kelley Coughlan is the founder and CEO of RESIST, a company that makes fashionable clothing that repels insects. She appeared on Shark Tank in 2021 and secured a deal with Lori Greiner.

RESIST clothing is made with a patented fabric that is treated with permethrin, an insecticide that is safe for humans but effective at repelling insects. The clothing is available in a variety of styles, including shirts, pants, dresses, and hats. RESIST clothing is also machine-washable and dryer-safe.

Coughlan started RESIST after she became frustrated with the lack of stylish insect-repellent clothing options. She wanted to create a line of clothing that would be both functional and fashionable. RESIST clothing has been featured in several publications, including Forbes, The Wall Street Journal, and The New York Times.

Kelley Coughlan

Kelley Coughlan's appearance on Shark Tank was a pivotal moment for her company, RESIST. Here are 8 key aspects of her pitch that contributed to her success:

• Product: RESIST is a line of stylish, insect-repellent clothing.
• Problem: Kelley identified the lack of fashionable insect-repellent clothing options.
• Solution: RESIST clothing is treated with permethrin, an insecticide that is safe for humans but effective at repelling insects.
• Market: RESIST clothing appeals to a wide range of consumers, including travelers, outdoor enthusiasts, and parents.
• Business model: RESIST clothing is sold online and through select retail stores.
• Team: Kelley is a passionate and experienced entrepreneur.
• Investment: Kelley secured a deal with Lori Greiner for $200,000 in exchange for a 20% stake in her company.
• Impact: RESIST clothing has been featured in several publications and has helped to raise awareness of the importance of insect repellent clothing.

Kelley's success on Shark Tank is a testament to her hard work, dedication, and passion for her product. RESIST clothing is a valuable addition to the market, and it is sure to continue to grow in popularity in the years to come.

1. Product

The product is a key component of Kelley Coughlan's success on Shark Tank. It is a unique and innovative product that solves a real problem for consumers. Insect-repellent clothing is a growing market, and RESIST is well-positioned to capitalize on this trend.

The product is also well-made and stylish. This is important because consumers want insect-repellent clothing that they feel good wearing. RESIST clothing is available in a variety of styles, so consumers can find something that fits their personal taste.

Overall, the product is a key reason why Kelley Coughlan was successful on Shark Tank. It is a unique and innovative product that solves a real problem for consumers. The product is also well-made and stylish, which makes it appealing to a wide range of consumers.

2. Problem

Kelley Coughlan's success on Shark Tank is largely due to her identification of a real and unmet need in the market: the lack of fashionable insect-repellent clothing. This problem resonated with the Sharks, as well as with viewers, and it is a key reason why Kelley was able to secure a deal.

Prior to starting RESIST, Kelley was frustrated by the lack of stylish insect-repellent clothing options available. She wanted to create a line of clothing that would be both functional and fashionable, and that would appeal to a wide range of consumers. Kelley's personal experience with this problem led her to develop a solution that she knew would be in demand.

The practical significance of understanding the connection between Kelley's identification of the problem and her success on Shark Tank is that it highlights the importance of market research and customer validation. Entrepreneurs who are able to identify real and unmet needs in the market are more likely to develop successful products and services. Additionally, entrepreneurs who are passionate about solving a particular problem are more likely to be successful in pitching their businesses to investors.

3. Solution

The solution that Kelley Coughlan presented on Shark Tank was a key factor in her success. Her RESIST clothing is treated with permethrin, an insecticide that is safe for humans but effective at repelling insects. This solution is both innovative and practical, and it addresses a real need in the market.

• Effectiveness: Permethrin is a powerful insecticide that is effective at repelling a wide range of insects, including mosquitoes, ticks, and fleas. This makes RESIST clothing an ideal choice for people who are spending time outdoors, especially in areas where insect-borne diseases are a concern.
• Safety: Permethrin is safe for humans when used according to the directions. It is approved by the Environmental Protection Agency (EPA) for use on clothing, and it has been shown to be effective at repelling insects without causing any adverse effects on human health.
• Convenience: RESIST clothing is easy to care for. It can be machine-washed and dried, and it does not require any special treatment to maintain its insect-repellent properties.
• Style: RESIST clothing is available in a variety of styles, so consumers can find something that fits their personal taste. This makes RESIST clothing a great option for people who want to protect themselves from insects without sacrificing style.

Kelley Coughlan's solution to the problem of insect-borne diseases is a valuable addition to the market. Her RESIST clothing is effective, safe, convenient, and stylish, making it a great choice for people who want to protect themselves from insects.

4. Market

The fact that RESIST clothing appeals to a wide range of consumers was a key factor in Kelley Coughlan's success on Shark Tank. By identifying a target market that included travelers, outdoor enthusiasts, and parents, Kelley was able to demonstrate the broad appeal of her product.

Travelers are often looking for clothing that is lightweight, packable, and wrinkle-resistant. RESIST clothing meets all of these criteria, and it also provides the added benefit of insect protection. This makes RESIST clothing an ideal choice for travelers who want to stay protected from insects without sacrificing style or comfort.

Outdoor enthusiasts are another target market for RESIST clothing. Whether they are hiking, camping, fishing, or hunting, outdoor enthusiasts need clothing that can protect them from the elements and from insects. RESIST clothing is durable and breathable, making it ideal for a variety of outdoor activities. It also provides excellent protection from insects, which can be a major nuisance when spending time outdoors.

Parents are always looking for ways to protect their children from insects. RESIST clothing is a safe and effective way to do just that. RESIST clothing is available in a variety of styles and sizes, so parents can find something that fits their child and that they will be comfortable wearing.

The practical significance of understanding the connection between the target market and Kelley Coughlan's success on Shark Tank is that it highlights the importance of market research and customer validation. Entrepreneurs who are able to identify a target market that has a real need for their product or service are more likely to be successful. Additionally, entrepreneurs who are able to demonstrate the broad appeal of their product or service are more likely to attract investors.

5. Business model

Kelley Coughlan's business model was a key factor in her success on Shark Tank. By selling RESIST clothing online and through select retail stores, Kelley was able to reach a wide range of consumers and build a successful business.

• Online sales: Selling RESIST clothing online allowed Kelley to reach a global audience. Customers could purchase RESIST clothing from the comfort of their own homes, and they could have it shipped directly to their doorstep. This was a major advantage for Kelley, as it allowed her to sell her clothing to customers all over the world.
• Retail sales: Selling RESIST clothing through select retail stores allowed Kelley to reach a wider audience of consumers. Customers could purchase RESIST clothing in person, and they could try it on before they bought it. This was a major advantage for Kelley, as it allowed her to build relationships with customers and generate repeat business.

Kelley's business model was a key factor in her success on Shark Tank. By selling RESIST clothing online and through select retail stores, Kelley was able to reach a wide range of consumers and build a successful business.

6. Team

Kelley Coughlan's success on Shark Tank is due in no small part to her passion and experience as an entrepreneur. She is a driven and determined individual who is committed to her business. She has a clear vision for her company and is willing to work hard to achieve her goals.

• Passion: Kelley is passionate about her business and her mission to protect people from insects. She is not afraid to talk about her product and her company, and she is always looking for ways to improve her business.
• Experience: Kelley has over 20 years of experience in the retail industry. She has a deep understanding of the market and knows what consumers want. She is also a skilled marketer and has a proven track record of success.
• Team: Kelley has assembled a strong team of experienced professionals who are committed to her vision. The team is passionate about the product and is dedicated to providing excellent customer service.
• Execution: Kelley is a strong executor. She is able to take her ideas and turn them into reality. She is also able to adapt to changing circumstances and overcome challenges.

Kelley's passion, experience, team, and execution were all key factors in her success on Shark Tank. She is a role model for entrepreneurs and a testament to the power of hard work and determination.

7. Investment

Kelley Coughlan's investment deal with Lori Greiner was a major turning point for her company, RESIST. The investment provided Kelley with the capital she needed to scale her business and bring her product to a wider audience.

In addition to the financial investment, Kelley also gained a valuable mentor in Lori Greiner. Lori is a successful entrepreneur and investor, and she has a wealth of experience in the retail industry. Lori has been a great asset to Kelley, and she has helped her to grow her business and achieve her goals.

The investment from Lori Greiner was a key factor in Kelley Coughlan's success on Shark Tank. The investment provided Kelley with the capital and mentorship she needed to scale her business and bring her product to a wider audience.

8. Impact

Kelley Coughlan's appearance on Shark Tank was a major turning point for her company, RESIST. The investment from Lori Greiner provided Kelley with the capital and mentorship she needed to scale her business and bring her product to a wider audience.

• Media Coverage: RESIST clothing has been featured in several publications, including Forbes, The Wall Street Journal, and The New York Times. This media coverage has helped to raise awareness of the importance of insect repellent clothing and has driven sales for RESIST.
• Customer Testimonials: RESIST clothing has received positive reviews from customers who have used it to protect themselves from insects. These testimonials have helped to build trust in the brand and have encouraged other customers to purchase RESIST clothing.
• Social Media: RESIST clothing has a strong presence on social media, with over 100,000 followers on Instagram. RESIST uses social media to share information about the benefits of insect repellent clothing and to promote its products.
• Partnerships: RESIST clothing has partnered with several organizations, including the American Red Cross and the National Park Service. These partnerships have helped to raise awareness of the importance of insect repellent clothing and have made RESIST clothing available to a wider audience.

The impact of RESIST clothing has been significant. The company has helped to raise awareness of the importance of insect repellent clothing and has made it easier for people to protect themselves from insects. RESIST clothing is a valuable addition to the market, and it is sure to continue to grow in popularity in the years to come.

FAQs about Kelley Coughlan's Shark Tank Appearance

Kelley Coughlan's appearance on Shark Tank was a major success. She secured a deal with Lori Greiner and has since grown her business significantly. Here are some of the most frequently asked questions about her appearance on the show:

Question 1: What was Kelley Coughlan's product?

Kelley Coughlan's product is RESIST clothing, a line of stylish, insect-repellent clothing. The clothing is treated with permethrin, an insecticide that is safe for humans but effective at repelling insects.

Question 2: What was the problem that Kelley Coughlan was trying to solve?

Kelley Coughlan was trying to solve the problem of the lack of fashionable insect-repellent clothing options. She wanted to create a line of clothing that would be both functional and stylish.

Question 3: How did Kelley Coughlan's solution address the problem?

Kelley Coughlan's solution addressed the problem by providing a line of clothing that is both insect-repellent and stylish. The clothing is treated with permethrin, which is an effective insect repellent. The clothing is also available in a variety of styles, so consumers can find something that fits their personal taste.

Question 4: Who is Kelley Coughlan's target market?

Kelley Coughlan's target market is anyone who wants to protect themselves from insects. This includes travelers, outdoor enthusiasts, and parents. The clothing is also available in a variety of styles, so consumers can find something that fits their personal taste.

Question 5: What is Kelley Coughlan's business model?

Kelley Coughlan's business model is to sell RESIST clothing online and through select retail stores. This allows her to reach a wide range of consumers and build a successful business.

Question 6: What was the outcome of Kelley Coughlan's appearance on Shark Tank?

Kelley Coughlan's appearance on Shark Tank was a major success. She secured a deal with Lori Greiner and has since grown her business significantly. RESIST clothing is now available in a variety of styles and sizes, and it is sold in stores across the country.

Kelley Coughlan's appearance on Shark Tank is a success story for entrepreneurs. She had a great product, a clear vision for her business, and the determination to succeed. She is an inspiration to entrepreneurs everywhere.

Kelley Coughlan's appearance on Shark Tank is a reminder that anything is possible if you have a great product and the determination to succeed.

Tips from Kelley Coughlan's Shark Tank Appearance

Kelley Coughlan's appearance on Shark Tank was a major success. She secured a deal with Lori Greiner and has since grown her business significantly. Here are some tips that entrepreneurs can learn from Kelley's experience:

Tip 1: Have a great product.

Kelley's product, RESIST clothing, is a unique and innovative solution to a real problem. The clothing is both insect-repellent and stylish, which makes it appealing to a wide range of consumers.

Tip 2: Know your target market.

Kelley identified her target market as travelers, outdoor enthusiasts, and parents. She knew that these consumers were looking for insect-repellent clothing that was both functional and stylish.

Tip 3: Be passionate about your business.

Kelley is passionate about her business and her mission to protect people from insects. Her passion comes through in her presentation and her commitment to her customers.

Tip 4: Be prepared.

Kelley was well-prepared for her appearance on Shark Tank. She had a clear understanding of her product, her target market, and her business model. She was also able to answer the Sharks' questions in a clear and concise manner.

Tip 5: Be confident.

Kelley was confident in her product and her business. She was able to present her case to the Sharks in a clear and confident manner. Her confidence helped her to secure a deal with Lori Greiner.

Summary:

Kelley Coughlan's appearance on Shark Tank is a great example of how entrepreneurs can succeed with a great product, a clear vision, and the determination to succeed.

Key Takeaways:

• Have a great product.
• Know your target market.
• Be passionate about your business.
• Be prepared.
• Be confident.

Conclusion

Kelley Coughlan's appearance on Shark Tank was a major success. She secured a deal with Lori Greiner and has since grown her business significantly. RESIST clothing is now available in a variety of styles and sizes, and it is sold in stores across the country.Kelley's success is a testament to her hard work, dedication, and passion for her product. She is an inspiration to entrepreneurs everywhere.Kelley's story is also a reminder that anything is possible if you have a great product and the determination to succeed.