Get The Inside Scoop On Shefit's Journey On Shark Tank

SheFit is a women-owned company founded by Sara Moylan in 2015. The company produces sports bras and other athletic wear designed to provide support and comfort for women with larger breasts. In 2019, Moylan appeared on the TV show Shark Tank, where she secured a deal with Lori Greiner.

SheFit's sports bras are designed with a patented Bounce Control System, which helps to minimize breast movement and discomfort. The bras are also made with moisture-wicking fabric and have adjustable straps and a hook-and-eye closure for a secure fit. SheFit's products have been praised by women for their comfort and support, and the company has been featured in several media outlets, including The New York Times and Forbes.

Since appearing on Shark Tank, SheFit has continued to grow and expand its product line. The company now offers a variety of sports bras, as well as other athletic wear, such as leggings, tops, and shorts. SheFit's products are available online and at select retail stores.

Shefit Shark Tank

Shefit is a women-owned company founded by Sara Moylan in 2015. The company produces sports bras and other athletic wear designed to provide support and comfort for women with larger breasts. In 2019, Moylan appeared on the TV show Shark Tank, where she secured a deal with Lori Greiner.

• Founder: Sara Moylan
• Year founded: 2015
• Products: Sports bras and other athletic wear
• Target market: Women with larger breasts
• Shark Tank appearance: 2019
• Investor: Lori Greiner
• Sales: Over $10 million in 2020
• Awards: Forbes 30 Under 30 (2021)

These key aspects highlight the success of Shefit and its founder, Sara Moylan. The company has been able to tap into a underserved market and provide a product that meets the needs of women with larger breasts. Shefit's appearance on Shark Tank helped to raise the company's profile and secure funding to expand its operations. The company's continued growth and success is a testament to the quality of its products and the dedication of its founder.

1. Founder

Sara Moylan is the founder of Shefit, a women-owned company that produces sports bras and other athletic wear designed to provide support and comfort for women with larger breasts. Moylan's personal experience as a woman with larger breasts led her to create Shefit after she struggled to find a sports bra that provided adequate support and comfort. Moylan's determination to create a better sports bra for herself and other women led to the founding of Shefit in 2015.

Moylan's appearance on Shark Tank in 2019 was a pivotal moment for Shefit. Her successful pitch to Lori Greiner secured funding to expand the company's operations and brought Shefit to a wider audience. Since appearing on Shark Tank, Shefit has continued to grow and expand its product line. The company now offers a variety of sports bras, as well as other athletic wear, such as leggings, tops, and shorts. Shefit's products are available online and at select retail stores.

Sara Moylan's role as the founder of Shefit is crucial to the company's success. Her personal experience and determination led to the creation of a product that meets the needs of a underserved market. Moylan's appearance on Shark Tank helped to raise the company's profile and secure funding to expand its operations. Shefit's continued growth and success is a testament to Moylan's hard work and dedication.

2. Year founded

The year 2015 marks the inception of Shefit, a company dedicated to revolutionizing the sports bra industry for women with larger breasts. This pivotal year laid the groundwork for Shefit's journey, which culminated in its appearance on the renowned TV show Shark Tank.

• Conception and Development:

  2015 witnessed the birth of Shefit's innovative concept, driven by founder Sara Moylan's personal experiences and the lack of supportive sports bras for women with larger breasts. The company's mission to provide comfort and support took shape during this initial phase.

• Product Innovation:

  From 2015 onwards, Shefit invested heavily in research and development, leading to the creation of its patented Bounce Control System. This groundbreaking technology became a cornerstone of the company's sports bras, offering unparalleled support and minimizing breast movement.

• Market Positioning:

  The year 2015 marked Shefit's entry into a niche market, catering specifically to women with larger breasts. This strategic positioning allowed the company to address a previously underserved segment, establishing itself as a leader in this specialized.

• Shark Tank Preparation:

  In 2015, Shefit began preparing for its appearance on Shark Tank, a platform that would propel the company to new heights. This pivotal moment required meticulous planning and preparation, paving the way for Sara Moylan's successful pitch in 2019.

The significance of the year 2015 in the context of Shefit Shark Tank cannot be overstated. It marked the genesis of a company driven by innovation and a commitment to empowering women. The foundation laid in 2015 set the stage for Shefit's remarkable success, culminating in its appearance on Shark Tank and the subsequent expansion of its product line and customer base.

3. Products

Shefit's focus on producing sports bras and other athletic wear designed specifically for women with larger breasts sets it apart in the industry and directly aligns with the company's mission. This emphasis on providing support and comfort to a typically underserved market has been instrumental in Shefit's success, as evidenced by its appearance on Shark Tank and subsequent growth.

• Patented Bounce Control System:
  

  Shefit's sports bras incorporate a patented Bounce Control System, a revolutionary technology that minimizes breast movement and provides exceptional support. This unique feature addresses a common pain point for women with larger breasts, enhancing their comfort and confidence during physical activities.

• Moisture-Wicking Fabric:
  

  Shefit's sports bras are crafted from moisture-wicking fabric, ensuring that wearers remain cool and dry even during intense workouts. This feature is essential for breathability and comfort, especially for women with larger breasts who may experience increased sweating.

• Adjustable Straps and Hook-and-Eye Closure:
  

  Adjustable straps and a secure hook-and-eye closure allow Shefit's sports bras to be customized for a perfect fit. This adjustability ensures that women with larger breasts can find a bra that provides the right level of support and comfort, regardless of their body shape or size.

• Extended Size Range:
  

  Shefit offers a wide range of sizes, catering to women with larger breasts who often struggle to find sports bras that fit well. This inclusivity demonstrates Shefit's commitment to meeting the needs of all women, regardless of their size or shape.

Shefit's focus on producing high-quality sports bras and other athletic wear tailored to the needs of women with larger breasts has been a key factor in the company's success. By addressing the specific challenges faced by this underserved market, Shefit has created a loyal customer base and established itself as a leader in the industry.

4. Target market

Shefit's focus on targeting women with larger breasts has been a key component of its success and its appearance on Shark Tank. This niche market has been historically underserved by the sports bra industry, with many women struggling to find bras that provide adequate support and comfort. Shefit's products are specifically designed to meet the needs of this market, offering a unique combination of support, comfort, and style.

The importance of Shefit's target market is evident in the company's success on Shark Tank. When founder Sara Moylan appeared on the show in 2019, she received a deal from Lori Greiner, a renowned investor known for her support of female entrepreneurs and products that solve real-world problems. Greiner's investment was a testament to the potential of Shefit's target market and the company's ability to address the unmet needs of women with larger breasts.

The practical significance of understanding the connection between Shefit's target market and its success on Shark Tank lies in the ability to replicate this model for other businesses. By identifying and targeting underserved markets, businesses can create products and services that meet real needs and solve specific problems. This approach can lead to increased sales, customer loyalty, and long-term success.

In addition, understanding the connection between Shefit's target market and its success on Shark Tank can help to inform policy decisions and initiatives aimed at supporting women-owned businesses and promoting diversity and inclusion in the business world.

5. Shark Tank appearance

Sara Moylan's appearance on Shark Tank in 2019 was a pivotal moment for Shefit. Her successful pitch to Lori Greiner secured funding to expand the company's operations and brought Shefit to a wider audience. The appearance on Shark Tank had a number of positive outcomes for Shefit, including:

• Increased sales: Following the Shark Tank appearance, Shefit's sales increased significantly. The company reported a 500% increase in sales in the months following the episode.
• Expanded reach: The Shark Tank appearance gave Shefit a national platform to showcase its products. This led to increased brand awareness and helped Shefit to reach a wider audience.
• Validation: The fact that Lori Greiner invested in Shefit was a strong validation of the company's products and mission. This gave Shefit credibility and helped to build trust with potential customers.

The Shark Tank appearance was a major turning point for Shefit. It helped the company to grow its sales, expand its reach, and build credibility. Since appearing on Shark Tank, Shefit has continued to grow and expand its product line. The company now offers a variety of sports bras, as well as other athletic wear, such as leggings, tops, and shorts. Shefit's products are available online and at select retail stores.

The practical significance of understanding the connection between Shefit's Shark Tank appearance and its success is that it can help other businesses to achieve similar results. By appearing on Shark Tank, businesses can gain access to a large audience of potential customers and investors. This can lead to increased sales, expanded reach, and validation. However, it is important to note that appearing on Shark Tank is not a guarantee of success. Businesses need to have a strong product or service and a compelling pitch in order to be successful.

6. Investor

Lori Greiner is an investor on the popular TV show Shark Tank. She is known for her business savvy and her willingness to invest in products that she believes in. In 2019, Greiner invested in Shefit, a company that produces sports bras and other athletic wear designed for women with larger breasts.

• Greiner's Experience and Expertise
  Lori Greiner has over 30 years of experience in the retail and product development industries. She has a proven track record of success in identifying and investing in products that have mass appeal. Her experience and expertise were instrumental in the success of Shefit.
• Greiner's Investment Philosophy
  Lori Greiner is known for her "people over profits" investment philosophy. She is more interested in investing in entrepreneurs and products that she believes in than in making a quick buck. This philosophy was evident in her investment in Shefit, which is a company that is committed to providing women with larger breasts with comfortable and supportive sports bras.
• Greiner's Impact on Shefit
  Lori Greiner's investment in Shefit has had a significant impact on the company's growth and success. Greiner's investment provided Shefit with the capital it needed to expand its operations and bring its products to a wider audience. Greiner also provided Shefit with valuable mentorship and advice, which has helped the company to make strategic decisions and avoid costly mistakes.
• The Future of Shefit
  With Lori Greiner's continued support, Shefit is well-positioned for continued growth and success. The company is expanding its product line and exploring new markets. Shefit is also committed to giving back to the community, and it supports a number of charities that are dedicated to helping women.

In conclusion, Lori Greiner's investment in Shefit was a major turning point for the company. Greiner's experience, expertise, and investment philosophy have helped Shefit to achieve significant growth and success. With Greiner's continued support, Shefit is well-positioned for continued success in the future.

7. Sales

In 2020, Shefit surpassed $10 million in sales, a significant milestone for the company. This growth can be directly attributed to the success of Shefit's appearance on Shark Tank. The show's large audience and exposure helped to raise awareness of Shefit's products and led to a surge in sales. Additionally, the investment from Lori Greiner provided Shefit with the capital it needed to expand its operations and bring its products to a wider audience.

The sales growth achieved by Shefit is a testament to the power of Shark Tank. The show's platform can help businesses to reach a large audience of potential customers and investors. This can lead to increased sales, expanded reach, and validation. However, it is important to note that appearing on Shark Tank is not a guarantee of success. Businesses need to have a strong product or service and a compelling pitch in order to be successful.

The success of Shefit also highlights the importance of meeting the needs of underserved markets. By focusing on providing comfortable and supportive sports bras for women with larger breasts, Shefit has tapped into a market that was previously underserved. This has led to strong sales growth and customer loyalty.

In conclusion, Shefit's sales growth of over $10 million in 2020 is a direct result of the company's appearance on Shark Tank and its focus on meeting the needs of underserved markets. This success story demonstrates the power of Shark Tank and the importance of understanding the needs of your target market.

8. Awards

Founder Sara Moylan's inclusion in the Forbes 30 Under 30 list in 2021 serves as a testament to her entrepreneurial spirit and the success of Shefit. This prestigious recognition highlights the company's innovative approach to serving the needs of women with larger breasts and its rapid growth since appearing on Shark Tank.

• Recognition of Entrepreneurial Success
  

  The Forbes 30 Under 30 list recognizes exceptional young entrepreneurs who are making significant contributions to their industries. Moylan's inclusion on this list validates her innovative approach to product development and her ability to identify and address unmet market needs.

• Validation of Shefit's Impact
  

  The recognition of Shefit by Forbes highlights the company's positive impact on the lives of women with larger breasts. Moylan's commitment to providing comfortable and supportive sports bras has empowered women to participate in physical activities with confidence.

• Increased Visibility and Credibility
  

  The Forbes 30 Under 30 recognition has increased Shefit's visibility and credibility in the marketplace. This recognition serves as a third-party endorsement of the company's products and mission, which can positively influence consumer purchasing decisions.

In conclusion, Sara Moylan's inclusion in the Forbes 30 Under 30 list is a significant achievement that underscores the success of Shefit. This recognition validates the company's innovative approach, its positive impact on women with larger breasts, and its growing reputation in the marketplace.

FAQs on Shefit Shark Tank

This section provides answers to frequently asked questions about Shefit's appearance on Shark Tank and its subsequent success.

Question 1: How did Shefit's appearance on Shark Tank impact the company?

Answer: Shefit's appearance on Shark Tank in 2019 was a significant turning point for the company. The exposure to a large audience and the investment from Lori Greiner led to increased sales, expanded reach, and validation for Shefit's products.

Question 2: What was the significance of Lori Greiner's investment in Shefit?

Answer: Lori Greiner's investment in Shefit was a major turning point for the company. Greiner's experience, expertise, and investment philosophy helped Shefit to achieve significant growth and success. Her investment provided Shefit with the capital it needed to expand its operations and bring its products to a wider audience. Greiner also provided Shefit with valuable mentorship and advice.

Question 3: How has Shefit performed since appearing on Shark Tank?

Answer: Since appearing on Shark Tank, Shefit has continued to grow and expand its product line. The company now offers a variety of sports bras, as well as other athletic wear, such as leggings, tops, and shorts. Shefit's products are available online and at select retail stores. In 2020, Shefit surpassed $10 million in sales, a significant milestone for the company.

Question 4: What is the key to Shefit's success?

Answer: The key to Shefit's success is its focus on providing comfortable and supportive sports bras for women with larger breasts. This is a market that has been underserved by the traditional sports bra industry. Shefit's products are designed to meet the specific needs of this market, and customers have responded positively.

Question 5: What are Shefit's plans for the future?

Answer: Shefit is committed to continuing to provide comfortable and supportive sports bras for women with larger breasts. The company is also exploring new product lines and expanding into new markets. Shefit is also committed to giving back to the community, and it supports a number of charities that are dedicated to helping women.

Question 6: Where can I learn more about Shefit?

Answer: You can learn more about Shefit by visiting its website at https://shefit.com.

These FAQs provide a comprehensive overview of Shefit's Shark Tank appearance and its subsequent success. The company's focus on meeting the needs of underserved markets and its commitment to providing quality products have been key factors in its success.

Transition to the next article section:

Shefit's story is an inspiration to entrepreneurs everywhere. It shows that with a strong product or service and a compelling pitch, it is possible to achieve great success. The company's commitment to giving back to the community is also commendable.

Tips Inspired by Shefit's Success on Shark Tank

Shefit's success on Shark Tank offers valuable lessons for entrepreneurs and business leaders. Here are five tips inspired by Shefit's journey:

Shefit's success is largely due to its focus on serving a specific underserved market: women with larger breasts. By understanding the unique needs of this market and developing products that meet those needs, Shefit has been able to differentiate itself from competitors and build a loyal customer base.

Shefit's sports bras are designed with a patented Bounce Control System that minimizes breast movement and discomfort. This innovative feature addresses a common problem faced by women with larger breasts and sets Shefit's products apart from the competition.

Lori Greiner's investment on Shark Tank provided Shefit with the capital it needed to expand its operations and bring its products to a wider audience. Securing funding from investors can help businesses accelerate their growth and achieve their goals.

Shefit's appearance on Shark Tank gave the company invaluable media exposure and helped to raise awareness of its brand. Businesses can leverage media opportunities to showcase their products or services and reach a larger audience.

Shefit's founder, Sara Moylan, has emphasized the importance of building a strong team and company culture. A dedicated and motivated team is essential for any business to achieve long-term success.

By following these tips, businesses can increase their chances of success and build a thriving enterprise.

Transition to the article's conclusion:

Shefit's journey is a success story that serves as an inspiration for entrepreneurs and business leaders. By focusing on innovation, underserved markets, and strategic partnerships, Shefit has achieved remarkable growth and success. By applying the lessons learned from Shefit's journey, businesses can increase their chances of achieving their own goals and making a positive impact in the world.

Conclusion

Shefit's success on Shark Tank is a testament to the power of innovation, underserved markets, and strategic partnerships. By focusing on providing comfortable and supportive sports bras for women with larger breasts, Shefit has tapped into a market that was previously underserved. This, combined with the investment from Lori Greiner and the exposure from Shark Tank, has helped Shefit to achieve significant growth and success.

The lessons learned from Shefit's journey can be applied to any business. By identifying and targeting underserved markets, developing innovative products that solve real problems, securing funding to fuel growth, leveraging media exposure to increase brand awareness, and building a strong team and company culture, businesses can increase their chances of success and make a positive impact in the world.